GM stärkt seine europäische Markenstrategie

Entscheidung vom 5. Dezember. GM hat am 5. Dezember bekannt gegeben, dass es seine europäische Markenstrategie stärken wird. In West- und Osteuropa wird sich GM zukünftig auf Opel und Vauxhall im Volumenmarkt konzentrieren. Chevrolet wird sich aus dem Neuwagenmarkt in West- und Osteuropa bis Ende 2015 zurückziehen und in Europa zukünftig nur noch ausgewählte US-Modelle anbieten. Cadillac wird – in Vorbereitung zukünftiger Produkteinführungen - sein Händlernetz in Europa verbessern und ausbauen.




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